1 simple copywritting rule.

Assault Cube

Exemplary. Utterly exemplary. This is a web-page for a computer game.

"AssaultCube, formerly ActionCube, is a free first-person-shooter based on the game Cube. Set in a realistic looking environment, as far as that´s possible with this engine, while gameplay stays fast and arcade. This game is all about team oriented multiplayer fun. More."

Reading just that ONE paragraph, I can see:

1. This is the page of ASSAULTCUBE (formerly ActionCube).
2. Assualt Cube is FREE.
3. AssaultCube is a First Person Shooter
4. Uses Cube Engine (which is good, BTW).
5. A few of the games strengths, and it;s multiplayer capibility.

If that didn't sell it to me, I could click on the "more" link. I'm interested. I want to know if the game runs on my operating system. Oh, look there's a GREAT BIG PENGUIN right there! I guess it does. I want to know if the download will take me forty four days and a year. The filesize is in huge letters underneath. I want to see if the graphics are legible, or eye-hurtingly ugly. I look down, screenshots. I know EVERYTHING I want to know, and I have not clicked a single, link. I have barely scrolled down! That's INCREDIBLE! FANTASTIC! 10/10. AssualtCube, I love your homepage. So, I'm thoroughly interested. I want to download this small, exciting, linux compatible multiplayer FPS. Oh, look there's a download link, right there. If I wasn't computer apt enough to tell whether or not something will run on my computer from the screenshots, the "more" link tells me it will run on crap hardware. Now, if I was comming to this page for the thousandth time, and I wanted to see what was new, there is news bellow. Great. not only a great product, but a great, fantastic, exemplary homepage. I'm going to say this again. Exemplary. Fantastic. Is it getting you yet? This is the best homepage, ever.

Breakdown! It's great, because!

• Once sentence. 8 words. That's all I had to read to know what the site did. It's a site for a free FPS. 8 words. This is your target. If I read the first 2 sentences of your page, I should know what it does.
• The Linux Logo. Using pictures to convey information. I did not have to read a word to find out if it ran on my operating system. Not a word. Where possible, use pictures to convey information, say it in text too, to make it clearer. People think in pictures, pictures read faster. Pictures are good.
• I never got lost. It's all there! Everything I needed to know! One page!
• Displaying filesize. Downloads had specified filesizes.
• The site design is good and appropriate, it's an FPS, there are no pictures of puppies. Check. Bloodied metal, scraped plaster. Oh yes.
• A logical menu in a logical location, just in case I need something not on the homepage. Juuust in case.